Feb 2024 - present | Partner Marketing Manager, EMEA | Splunk a Cisco company (maternity cover via Randstad)
Driving partner business through demand generation focused partner activity with primarily three strategic partners: AWS, Accenture, and Orange Business. Collaboration across Splunk and partner stakeholders for successful planning and execution.
Overseeing partner marketing structure and processes to align on priorities and support all priority partners through relevant programs, including MDF
Mar 2019 - Feb 2024 | Senior Director, Field Marketing, EMEA & Latam | Informatica
Led a pan-EMEA team of Marketing Managers supporting the business with account based marketing, industry marketing, key events, and demand generation programs aligning to global campaigns
Drove End-to-end planning and execution of programs to generate pipeline and support SaaS revenues across EMEA & Latam markets
Mar 2018 - Mar 2019 | Senior Marketing Programs Manager, EMEA & Latam | Informatica
In response to a transformation of the global marketing organization I joined the newly formed EMEA & Latam Marketing Office and worked closely with the VP Marketing and global marketing functions to support a more integrated marketing approach
Responsible for integrated planning, adoption of global campaigns, coordination on pan-EMEA initiatives; with a focus on innovation, collaboration, and scale
Aug 2015 - Feb 2018 | Senior Nordic Marketing Manager | Informatica
Responsible for developing, maintaining and executing a lead generation marketing plan in support of territory objectives and company strategy
Demonstrated strong business partnership with sales, the ability to fully leverage corporate initiatives and resources, and successful execution of co-marketing plans with partners
Jul 2011 - Jul 2015 | Marketing Manager Nordic | OpenText
After OpenText’s acquisition of StreamServe I became responsible for field marketing in the Nordics across all business units and the complete product portfolio
Developed annual marketing plans, managed budget, executed local activities; served as marketing team lead
May 2006 - Jun 2011 | Marketing Director North Europe / Project Manager | StreamServe
Initially focused on customer communications (printed customer magazine and electronic newsletters)
Later responsible for the budget, planning and execution of all marketing activities in the Nordic region - a mix of face-to-face and online events, direct mail/email, telemarketing, web, and PR
In 2008, my responsibilities were extended to include the UK and Ireland; member of the Northern Europe management team
In 2009-2010 I was part of a project team to create a new online customer community for StreamServe globally
Oct 2000 - Apr 2006 | Sales Representative / Key Account Manager | Maconomy Sverige (now Deltek)
1993-1997 | MSc, International Business and Marketing | Gothenburg School of Economics and Commercial Law (Gothenburg University)
1996-1996 | Erasmus programme | Ecole Supérieure de Commerce de Nantes Atlantique
Swedish: native
English: full professional proficiency
French: limited working proficiency
MSFT Office365 / Google G Suite
Marketo
Salesforce
ON24 / Brighttalk
Tableau / MSFT Power BI
and a range of other commonly used marketing tools